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Joel Reese

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  • Resume

Ad Copy

Pep Boys Emails

Worked closely with designers and stakeholders to create twice-weekly emails.

Pep Boys Emails
MSA Safety Products

Worked with team to collaborate on site’s UX, wrote dozens of product descriptions, and interviewed stakeholders to detail company’s lengthy history.

MSA Safety Products
Avery-Dennison Copy

Wrote dozens of technical product descriptions for tapes, adhesives, and other materials for Fortune 500 company.

Avery-Dennison Copy
Enlivant Assisted Living Website

Wrote or edited almost the entire site for a national assisted-living chain.

Enlivant Assisted Living Website
Jim Beam Sports Bar Project

This social media campaign for Jim Beam helped boost engagement by 14%.

Jim Beam Sports Bar Project
Allstate Teen Driver Project

Webby-award–winning project where we concepted the games for an Allstate safe-driving campaign. A blast.

Allstate Teen Driver Project
Argo Tea Christmas Campaign

Conceptualized and wrote a Christmas campaign for Argo Tea.

Argo Tea Christmas Campaign
PNC Bank
PNC Bank
Harley-Davidson RISEN Paint Job

“A mystique as powerful as a cloud of smoke disappearing into the night.” Thank you, Harley-Davidson, for the chance to write those words.

Harley-Davidson RISEN Paint Job
Jim Beam Campaign
Jim Beam Campaign
Maytag and Whirlpool
Maytag and Whirlpool
Dekuyper Occaisons
Dekuyper Occaisons
Harley-Davidson Devil’s Infantry Paint Job

“Orange flames scorch across the deep black body”? Oh, that was a fun assignment.

Harley-Davidson Devil’s Infantry Paint Job
Allstate site copy

Worked with UX team, wrote all the copy, and did all the research for several pages on Allstate site, including Landlord, Motorcycle, and Renters.

Allstate site copy
FruitWater

I wrote the product descriptions, the long-form copy, and the word-melange for this now-deceased site. RIP, Fruitwater.

FruitWater

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