RATT vs. Van Halen in a rock T-shirt face-off. Who wins? You may be surprised.
Wrote entire site copy — headlines, long-form, product descriptions, et al — for FruitWater, a Coca-Cola product.
Sometimes you shouldn’t meet your idols. Because they may turn out to be addicts who will use you to get painkillers.
Product description for custom Harley paint job. One of my funnest assignments ever.
Urged everyone to pump the brakes, just a little, on then-new Cub Anthony Rizzo.
Wrote site copy for several pages of Allstate site. Worked closely with stakeholders, designers, and PMs.
Wrote copy for DeKuyper site, creating occasions when users would craft custom cocktails.
I used to love U2. And then I didn't.
I take a guess at Jay Cutler's internal monologue during a Bears' game. Bonus: a Hoobastank reference.
I interviewed Harrison Ford. He wasn't the nicest guy in the world.
I do not like the Chicago White Sox.
I moved home to live with my parents when I was 27. It wasn't awesome.
Wrote literally hundreds of product description for Maytag & Whirlpool washers, dryers, ovens, and more.
I watched EVERY 'Halloween' movie. It took a LONG time.
I was pretty excited when the Cubs hired Theo Epstein. Hopefully, that excitement will someday be rewarded.
This is what it will be like when the Cubs win it all. Not if. WHEN.
Rolling Stones bassist Bill Wyman sued someone for having the same name? Huh?
Concepted strategy and wrote copy for Jim Beam social media campaign.
More Harley paint-job fun. Best assignment ever.
I argued the Cubs should trade their shortstop Starlin Castro. Might have been a bit hasty.
Do people really pogo at Yo La Tengo concerts? Probably not. But still, I was proud of the way this one turned out.
Conducted interviews to write copy for annual PNC Father-Son Challenge for Facebook campaign.
Using research and stakeholder interviews, I worked with a designer and UX specialist to script this video.
Worked with designers & UX specialists to create in ads that ran on thousands of sites within the display network.
This oral history of the Matadors was picked up by Deadspin (which called it "vital") and Chicagoist.
This award-winning article looked at how people with albinism are portrayed in the media (hint: not positively).
This multifaceted project took quite a bit of work, but eventually won a prestigious Webby Award.
A look at the use of monsters in rock music. One of of my favorite pieces ever.
Wrote and edited an entire site for a national assisted-living chain.
Did extensive research and conducted interviews to write descriptions of dozens of products for international company.
Wrote cover story about Wilco's "Sky Blue Sky" album, interviewed several members of the band and the late Jay Bennett.
Spent a great deal of time researching this story — and went on a ride with near-pro cycling group. I didn't last long.
Conducted research, interviewed stakeholders, and wrote about literally hundreds of safety products.
My ex and I had a great idea for a Choi t-shirt. And it would have been huge, except for him kind of sucking.