For this long-term project at Leo Burnett’s digital agency ARC Worldwide, I worked closely with a team of content strategists and project managers to concept and rewrite the product copy for the entire line of Maytag and Whirlpool appliances. We analyzed client-provided personas and stakeholder interviews to ensure the copy fit the brands’ specific voice and target audience.

Maytag Bravos XL® HE Top-Load Washer with PowerWash® System

Maytag Bravos top-load washer


Whirlpool Gold® 30-inch Vented ENERGY STAR® Qualified 300-CFM Wall-Mount Canopy Hood

Whirlpool canopy hood