Fruitwater spokesperson Christina Applegate

This new Coca-Cola product (from the same people who brought you VitaminWater and SmartWater) wanted a smart, pithy voice throughout the entire site. Using sparse stakeholder notes and little else, I worked closely with the PM and designer to craft all of the content for the site and ensure it aligned with the design. Site copy ranged from fun word combinations to product descriptions to long-form content about a healthy, engaged lifestyle.

FruitWater Flavors Page Fruitwater home page


Orange Mango Flavor Page Fruitwater Orange Mango Flavor Page

Fruitwater Lifestyle Tips
FruitWater Lifestyle Tips